<\/p>\n\n\n\n
V sou\u010dasn\u00e9 \u010de\u0161tin\u011b se to jen hem\u017e\u00ed slovy p\u0159ejat\u00fdmi z angli\u010dtiny. V\u00fdjimkou nen\u00ed ani anglicismus haul <\/em>[h\u00f3l], kter\u00fd se sice ji\u017e pln\u011b zabydlel na soci\u00e1ln\u00edch s\u00edt\u00edch i mezi \u010desk\u00fdmi u\u017eivateli, le\u010d do na\u0161ich v\u00fdkladov\u00fdch slovn\u00edk\u016f zat\u00edm cestu teprve nesm\u011ble hled\u00e1. Prvn\u00edch p\u011bt v\u00fdskyt\u016f tohoto v\u00fdrazu v \u010desk\u00fdch kontextech poch\u00e1z\u00ed z let 2015\u20132016 a jsou registrov\u00e1ny v\u00a0excerp\u010dn\u00ed datab\u00e1zi Neomat<\/a> \u00dastavu pro jazyk \u010desk\u00fd AV \u010cR, o n\u011bco v\u00edce (18 doklad\u016f) jich prakticky a\u017e do sou\u010dasnosti zaznamen\u00e1v\u00e1 korpus SYN v13 \u00dastavu \u010cesk\u00e9ho n\u00e1rodn\u00edho korpusu.<\/a><\/p>\n\n\n\n A co tohle sl\u016fvko vlastn\u011b znamen\u00e1? Anglick\u00e9 substantivum haul<\/em> m\u00e1 v z\u00e1vislosti na kontextu hned n\u011bkolik v\u00fdznam\u016f (\u201ata\u017een\u00ed, vle\u010den\u00ed, tah\u2018; \u201ap\u0159epravn\u00ed \u00fasek, trasa\u2018 a \u201a\u00falovek, ko\u0159ist, lup\u2018, srov. Merriam-Webster<\/a>). V prost\u0159ed\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed j\u00edm u\u017eivatel\u00e9 ozna\u010duj\u00ed \u201an\u011bkolikaminutov\u00fd videop\u0159\u00edsp\u011bvek, ve kter\u00e9m jeho tv\u016frce ukazuje a hodnot\u00ed pr\u00e1v\u011b zakoupen\u00e9 zbo\u017e\u00ed\u2018 (tedy takov\u00fd \u201e\u00falovek\u201c z n\u00e1kupu), zkr\u00e1cen\u011b \u201an\u00e1kupn\u00ed video (um\u00edst\u011bn\u00e9 na n\u011bkter\u00e9 soci\u00e1ln\u00ed platform\u011b)\u2018. Vznik tohoto fenom\u00e9nu v internetov\u00e9 komunit\u011b se datuje p\u0159ibli\u017en\u011b k\u00a0roku 2008, jedno z\u00a0nejran\u011bj\u0161\u00edch vide\u00ed bylo nahr\u00e1no v dubnu toho roku na YouTube jako videop\u0159\u00edsp\u011bvek s n\u00e1kupem kosmetiky.\u00a0<\/p>\n\n\n\n Obsah takov\u00fdch p\u0159\u00edsp\u011bvk\u016f b\u00fdv\u00e1 doopravdy r\u016fznorod\u00fd a v dne\u0161n\u00edm zrychlen\u00e9m sv\u011bt\u011b tato kr\u00e1tk\u00e1 videa p\u0159edstavuj\u00ed \u00fa\u010dinn\u00fd zp\u016fsob, jak n\u011bkomu vcukuletu \u201evl\u00e9zt do hlavy\u201c. Nejr\u016fzn\u011bj\u0161\u00ed influence\u0159i a bloge\u0159i, youtuberky, instagramistky a tiktokerky se v nich chlub\u00edvaj\u00ed se sv\u00fdmi \u201en\u00e1kupn\u00edmi \u00falovky\u201c, d\u011bl\u00ed se s odb\u011brateli a sleduj\u00edc\u00edmi o vlastn\u00ed zku\u0161enosti, doporu\u010duj\u00ed ur\u010dit\u00e9 produkty, komentuj\u00ed zp\u016fsob pou\u017eit\u00ed takov\u00e9 v\u011bci, jej\u00ed cenu nebo obchod, kde ji zakoupili. Jde o jakousi kr\u00e1tkou prezentaci prvn\u00edch dojm\u016f z po\u0159\u00edzen\u00e9ho produktu. Nej\u010dast\u011bji se jedn\u00e1 o oble\u010den\u00ed a od\u011bvn\u00ed dopl\u0148ky, boty, \u0161perky, kosmetiku, ale tak\u00e9 bytov\u00e9 dekorace, hra\u010dky, sportovn\u00ed pot\u0159eby a mnoh\u00e9 dal\u0161\u00ed. Cel\u00e9 hodnocen\u00ed b\u00fdv\u00e1 samoz\u0159ejm\u011b v\u017edy hodn\u011b subjektivn\u00ed a reflektuje osobn\u00ed preference a pot\u0159eby autora-z\u00e1kazn\u00edka. Jedna maminka se kup\u0159\u00edkladu sv\u011b\u0159uje, jak\u00e9 m\u00f3dn\u00ed kousky po\u0159\u00eddila mal\u00e9 dcerce do nov\u00e9ho \u0161koln\u00edho roku, druh\u00e1 se pochlub\u00ed, jak\u00e9 vybaven\u00ed do dom\u00e1cnosti v obchodech \u201eulovila\u201c, a to nav\u00edc za \u201esuper v\u00fdhodnou, neporazitelnou cenu\u201c, t\u0159et\u00ed zase p\u0159edv\u00e1d\u00ed outfity zakoupen\u00e9 na letn\u00ed dovolenou k mo\u0159i. Jejich auto\u0159i z\u00e1rove\u0148 v\u017edy neopomenou vyzvat div\u00e1ky k odb\u011bru dal\u0161\u00edch vide\u00ed na konkr\u00e9tn\u00edm streamovac\u00edm kan\u00e1lu, nebo alespo\u0148 k ud\u011blen\u00ed lajku pr\u00e1v\u011b jejich p\u0159\u00edsp\u011bvku podobn\u011b jako tomu b\u00fdv\u00e1 u jin\u00fdch youtubov\u00fdch \u017e\u00e1nr\u016f (hudebn\u00edch vide\u00ed, vlog\u016f, tutori\u00e1l\u016f, talk show aj.). Protagonisty haul\u016f \u010dasto jsou i medi\u00e1ln\u011b zn\u00e1m\u00e9 osobnosti, kter\u00e9 v\u00fdrobky zrecenzuj\u00ed i t\u0159eba za firemn\u00ed honor\u00e1\u0159, \u010d\u00edm\u017e se pro jejich konzumenty pon\u011bkud sni\u017euje d\u016fv\u011bryhodnost takov\u00fdch doporu\u010den\u00ed, proto\u017ee je vn\u00edmaj\u00ed jako placenou reklamu. <\/p>\n\n\n\n Je vid\u011bt, \u017ee v\u00fdraz haul<\/em> ve v\u00fdznamu \u201an\u00e1kupn\u00ed video\u2018 se opravdu \u010dile integroval do \u010desk\u00e9 slovn\u00ed z\u00e1soby, a tak m\u016f\u017eete na platform\u011b YouTube, na Instagramu, Facebooku nebo kdekoli jinde sledovat nap\u0159\u00edklad velk\u00fd rodinn\u00fd haul<\/em>, letn\u00ed internetov\u00fd haul<\/em>, desetiminutov\u00fd haul<\/em> anebo n\u00e1kupn\u00ed haul<\/em> (i kdy\u017e zde se jedn\u00e1 o pleonastick\u00e9, nadbyte\u010dn\u00e9 spojen\u00ed, doslova znamenaj\u00edc\u00ed: \u201an\u00e1kupn\u00ed n\u00e1kupn\u00ed video\u2018), p\u0159\u00edpadn\u011b mrknout, jak se o super sv\u011b\u017e\u00ed a p\u011bkn\u011b odleh\u010den\u00fd haul postarala jedna kanadsk\u00e1 youtuberka<\/em>. Jin\u00e1 blogerka p\u00ed\u0161e: V\u00edm, \u017ee m\u00e1te r\u00e1di n\u00e1kupy a hauly, a tak jsem si pro v\u00e1s dnes jeden mega haul p\u0159ipravila<\/em>. <\/em>Dal\u0161\u00ed u\u017eivatelka se pak v\u0161em sv\u011b\u0159uje: Nikdy jsem si nic osobn\u011b neobjednala, ale koukala jsem na p\u00e1r haul\u016f na YouTube<\/em>. <\/em><\/p>\n\n\n\n Stejn\u011b jako jin\u00e9 videop\u0159\u00edsp\u011bvky na s\u00edt\u00edch i tato videa mohou m\u00edt \u010dasto odleh\u010denou, z\u00e1bavnou, hravou podobu \u2013 zhl\u00e9dnout se d\u00e1 dokonce zv\u00ed\u0159ec\u00ed<\/em> haul<\/em> anebo ps\u00ed haul<\/em>, jeho\u017e autorka v koment\u00e1\u0159i up\u0159es\u0148uje: Herkules m\u011bl 2. 7. 2015 sv\u00e9 jeden\u00e1ct\u00e9 narozeniny. Oslavil to n\u00e1kupy a nato\u010dil pro v\u00e1s klasick\u00fd \u201ehaul\u201c, jak to zn\u00e1te z YouTubu, ale po ps\u00edm<\/em>. Cel\u00e9mu videu nechyb\u00ed vtip a nads\u00e1zka \u2013 zkreslen\u00fdm hl\u00e1skem se pejsek \u201echlub\u00ed\u201c, jak byl s pani\u010dkou nakupovat a \u201ep\u0159edv\u00e1d\u00ed\u201c nakoupen\u00e9 ps\u00ed pamlsky a dal\u0161\u00ed ps\u00ed nezbytnosti v\u010detn\u011b granulek pro ps\u00ed seniory, zubn\u00edho gelu na zoubky na\u0161ich milovan\u00fdch chlup\u00e1\u010d\u016f nebo jantarov\u00e9ho n\u00e1hrdeln\u00edku proti kl\u00ed\u0161\u0165at\u016fm. Roztomil\u00e9 \u201evidejko\u201c uzav\u0159e konstatov\u00e1n\u00edm: Tak to byl m\u016fj chlupat\u00fd haul<\/em>.<\/p>\n\n\n\n Odb\u011bratel\u00e9 n\u00e1sledn\u011b zhl\u00e9dnut\u00e1 videa nez\u0159\u00eddka komentuj\u00ed: Po\u0159\u00eddila sis kr\u00e1sn\u00e9 kousky, par\u00e1dn\u00ed haul!<\/em>; N\u00e1dhera, kr\u00e1sn\u00fd haul!!!!!<\/em>; Nejlep\u0161\u00ed haul co zn\u00e1m!<\/em>; Kristy, m\u00e1\u0161 mega dobrej content, jeeee, naprosto bo\u017e\u00ed haul<\/em>.<\/p>\n\n\n\n Ze sv\u00fdch \u201eta\u017een\u00ed za ko\u0159ist\u00ed\u201c po kamenn\u00fdch obchodech i e-shopech m\u016f\u017eete taky nato\u010dit<\/em> n\u011bjak\u00fd ten haul<\/em>, nap\u0159\u00edklad shopping haul<\/em> (\u201avideo prezentuj\u00edc\u00ed ve\u0161ker\u00e9 nakoupen\u00e9 zbo\u017e\u00ed p\u0159i jednom n\u00e1kupu\u2018), nebo ud\u011blat haul<\/em> konkr\u00e9tn\u011bji zam\u011b\u0159en\u00fd na ur\u010dit\u00fd druh sortimentu: fashion haul \/ m\u00f3dn\u00ed haul<\/em> (\u201avideo v\u011bnovan\u00e9 po\u0159\u00edzen\u00e9mu oble\u010den\u00ed m\u00f3dn\u00edch zna\u010dek\u2018), beauty haul \/ kosmetick\u00fd haul<\/em> (\u201avideo zam\u011b\u0159en\u00e9 na koupi kosmetick\u00fdch v\u00fdrobk\u016f\u2018) \u010di food haul<\/em> \/ potravinov\u00fd haul<\/em> (\u201avideo seznamuj\u00edc\u00ed jeho sleduj\u00edc\u00ed se zakoupen\u00fdmi potravinami a kuchy\u0148sk\u00fdmi dopl\u0148ky ap.\u2018). Takov\u00e9 vlogy<\/em> (rozum\u011bj video blogy) mohou inspirovat druh\u00e9 a pomoci jim zorientovat se v nep\u0159ebern\u00e9 nab\u00eddce roztodivn\u00fdch, \u010dasto i zbyte\u010dn\u00fdch a nepot\u0159ebn\u00fdch v\u011bc\u00ed a v\u011bci\u010dek na sebe, ale i t\u0159eba do dom\u00e1cnosti.<\/p>\n\n\n\n Krom\u011b samotn\u00e9ho videa se jako haul<\/em> ozna\u010duje \u201asouhrn v\u011bc\u00ed, kter\u00e9 si n\u011bkdo po\u0159\u00eddil b\u011bhem n\u00e1kupu\u2018 \u010dili takov\u00fd \u201en\u00e1kupn\u00ed \u00falovek\u201c: haul v\u011bc\u00ed do domu<\/em>; haul dekorac\u00ed do kuchyn\u011b<\/em>; velk\u00fd letn\u00ed haul kosmetiky, oble\u010den\u00ed a dopl\u0148k\u016f<\/em>; haul do 1. t\u0159\u00eddy<\/em>; haul \u0161koln\u00edch pom\u016fcek<\/em>; <\/em>spolu s influencerkou se m\u016f\u017eete pod\u00edvat na hauly od r\u016fzn\u00fdch zna\u010dek<\/em> a <\/em>s blogerkami objevit super jarn\u00ed hauly. <\/em>Tento v\u00fdznam eviduje tak\u00e9 anglick\u00fd v\u00fdkladov\u00fd slovn\u00edk Cambridge Dictionary<\/a>: \u201aall the things someone buys on an occasion when they go shopping\u2018 (ve\u0161ker\u00e9 v\u011bci, kter\u00e9 n\u011bkdo koup\u00ed, kdy\u017e jde nakupovat).<\/p>\n\n\n\n Haul <\/em>v \u010de\u0161tin\u011b krom\u011b podstatn\u00e9ho jm\u00e9na registrujeme tak\u00e9 jako nesklonn\u00e9 p\u0159\u00eddavn\u00e9 jm\u00e9no \u2013 nam\u00e1tkou v dokladech: haul video<\/em>, haul n\u00e1kup<\/em> nebo haul \u0161aty z v\u00fdprodeje<\/em>; jeho synonymem pak b\u00fdv\u00e1 sklo\u0148ovan\u00e9 adjektivum haulov\u00fd<\/em>, najdeme ho t\u0159eba ve spojen\u00edch: haulov\u00e9 video<\/em> (neboli haul<\/em>), haulov\u00fd n\u00e1kup<\/em> (\u201an\u00e1kup po\u0159\u00edzen\u00fd za \u00fa\u010delem nato\u010den\u00ed haulu\u2018), haulov\u00fd v\u00fdlet z Prahy do Chodova<\/em> (\u201av\u00fdlet uskute\u010dn\u011bn\u00fd do tamn\u00edho obchodn\u00edho centra za \u00fa\u010delem n\u00e1kupu a n\u00e1sledn\u00e9ho po\u0159\u00edzen\u00ed videa\u2018). U jednoho p\u0159\u00edsp\u011bvku na YouTube jedna z u\u017eivatelek otev\u0159en\u011b p\u0159izn\u00e1v\u00e1: J\u00e1 nejsem HAULov\u00fd typ, ale i tak v\u00e1m p\u0159edvedu sv\u00e9 NEWS!<\/em><\/p>\n\n\n\n V \u00fazu se vyskytuj\u00ed i dal\u0161\u00ed slova utvo\u0159en\u00e1 od tohoto v\u00fdrazu, a sice zdrobn\u011bliny, kter\u00e9 nesou expresivn\u00ed p\u0159\u00edznak \u2013 haul\u00edk<\/em> a p\u0159\u00edle\u017eitostn\u011b <\/em>tak\u00e9 haul\u00ed\u010dek<\/em>: n\u00e1kupn\u00ed haul\u00ed\u010dek s p\u0159ekvapen\u00edm<\/em>; Kone\u010dn\u011b jsem m\u011bla \u010das v\u00e1m nato\u010dit HAUL\u00edk z m\u00fdch posledn\u00edch n\u00e1kup\u016f.<\/em>; Ahojky, v\u00edt\u00e1m v\u00e1s u dne\u0161n\u00edho vlastn\u011b nepl\u00e1novan\u00e9ho videjka, tak\u017ee takov\u00fd haul\u00edk s t\u00edm, co jsem p\u0159ivezla z It\u00e1lie.<\/em>; Dne\u0161n\u00ed video je takov\u00fd men\u0161\u00ed haul\u00edk nebo ultim\u00e1tn\u00ed <\/em>(rozum\u011bj dokonal\u00fd) haul\u00ed\u010dek z N\u011bmecka<\/em>. <\/em>D\u00e1le se objevuje sloveso haulovat<\/em> (\u201anat\u00e1\u010det hauly\u2018) a v sou\u010dasn\u00e9 komunikaci jist\u011b nen\u00ed vylou\u010dena ani existence pojmenov\u00e1n\u00ed osoby hauler<\/em> \u2013 \u201aten, kdo hauly <\/em>(chcete-li haul videa<\/em> \u010di haulov\u00e1 videa<\/em>) pravideln\u011b nat\u00e1\u010d\u00ed a umis\u0165uje je na soci\u00e1ln\u00ed s\u00edt\u011b\u2018. V p\u00edsemn\u00e9m materi\u00e1lu se v\u0161ak zat\u00edm, zd\u00e1 se, nenach\u00e1z\u00ed, nelze ale odm\u00edtnout jeho u\u017eit\u00ed v neform\u00e1ln\u00ed komunikaci a m\u016f\u017eeme p\u0159edpokl\u00e1dat, \u017ee pod vlivem angli\u010dtiny v \u010de\u0161tin\u011b nejsp\u00ed\u0161 rovn\u011b\u017e zdom\u00e1cn\u00ed.<\/p>\n\n\n\n S fenom\u00e9nem haulov\u00e1n\u00ed<\/em> (\u201apo\u0159izov\u00e1n\u00ed vide\u00ed, v nich\u017e se p\u0159edv\u00e1d\u011bj\u00ed nakoupen\u00e9 produkty\u2018) \u00fazce souvis\u00ed i v posledn\u00ed dob\u011b st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed unboxing<\/em> [anboks\u026a\u014bk] \u2013 \u201arozbalov\u00e1n\u00ed zakoupen\u00e9ho zbo\u017e\u00ed, objednan\u00e9ho zpravidla na e-shopu\u2018, neform\u00e1ln\u011b \u0159e\u010deno rozbalova\u010dka<\/em>, a pota\u017emo t\u00e9\u017e ozna\u010den\u00ed pro \u201avideo, v n\u011bm\u017e n\u011bkdo rozbaluje darovan\u00fd \u010di zakoupen\u00fd v\u00fdrobek\u2018 a sd\u00edl\u00ed jej na soci\u00e1ln\u00edch platform\u00e1ch typu YouTube, Instagram, TikTok aj. Radost z unboxingu<\/em> p\u0159ed kamerou pro n\u011bkter\u00e9 z n\u00e1s dnes de facto nahradila v\u011bt\u0161inu autentick\u00fdch n\u00e1kupn\u00edch z\u00e1\u017eitk\u016f. A i kdy\u017e trv\u00e1 p\u00e1r minut, m\u00e1 s\u00edlu vyvolat zv\u011bdavost a wow efekt, mluv\u00edme o unboxing z\u00e1\u017eitku \/ unboxingov\u00e9m z\u00e1\u017eitku <\/em>\u2013 z\u00e1\u017eitku, kter\u00fd obdarovan\u00fd pro\u017e\u00edv\u00e1, kdy\u017e bal\u00ed\u010dek p\u0159evezme od p\u0159epravce, chyst\u00e1 se jej otev\u0159\u00edt a n\u00e1sledn\u011b rozbaluje.<\/p>\n\n\n\n Takov\u00e9 rozbalovac\u00ed \u010di vybalovac\u00ed video neboli unboxing video<\/em> se u\u017e dokonce stalo sv\u00e9bytn\u00fdm youtubov\u00fdm \u017e\u00e1nrem. Nejstar\u0161\u00ed z nich pr\u00fd poch\u00e1z\u00ed z roku 2006 a zaznamen\u00e1v\u00e1 mlad\u00e9ho mu\u017ee rozbaluj\u00edc\u00edho tehdy je\u0161t\u011b tla\u010d\u00edtkov\u00fd mobiln\u00ed telefon. V datab\u00e1zi Neomat<\/a> je aktu\u00e1ln\u011b zachyceno celkem p\u011bt v\u00fdskyt\u016f samotn\u00e9ho pojmu unboxing<\/em> z let 2015\u20132018, dva doklady jsou na spojen\u00ed unboxing video<\/em> a jeden pak na unboxingov\u00e9 video<\/em>. T\u00e9m\u011b\u0159 jist\u011b bude \u010dasem za\u0159azen i do Slovn\u00edku neologism\u016f budovan\u00e9ho spole\u010dn\u011b se vznikaj\u00edc\u00edm Akademick\u00fdm slovn\u00edkem sou\u010dasn\u00e9 \u010de\u0161tiny na p\u016fd\u011b \u00dastavu pro jazyk \u010desk\u00fd AV \u010cR.<\/p>\n\n\n\n A co \u017ee se p\u0159i haulov\u00e9m unboxingu<\/em> (\u201arozbalov\u00e1n\u00ed zakoupen\u00e9ho zbo\u017e\u00ed spolu s po\u0159\u00edzen\u00edm videa\u2018) vybaluje? V\u0161echno mo\u017en\u00e9. To ostatn\u011b potvrzuj\u00ed n\u00e1sleduj\u00edc\u00ed doklady: unboxing o\u010dek\u00e1van\u00e9ho bal\u00ed\u010dku<\/em>; unboxing d\u00e1re\u010dk\u016f<\/em>; <\/em>a konkr\u00e9tn\u011bji: unboxing telefonu<\/em> nebo unboxing kryt\u016f na telefon<\/em>; unboxing mobilu, o kter\u00e9m se nyn\u00ed hodn\u011b mluv\u00ed<\/em>; unboxing nov\u00fdch grafick\u00fdch karet<\/em>; unboxing nov\u00e9 deskovky<\/em> nebo unboxing nov\u00e9 karetn\u00ed hry<\/em>; unboxing beauty v\u011bc\u00ed <\/em>(rozum\u011bj kosmetiky) nebo unboxing \u00fa\u017easn\u00e9 kosmetiky<\/em>; unboxing nov\u00fdch ps\u00edch produkt\u016f<\/em>; Na zahrad\u011b prov\u00e1d\u011bl unboxing seka\u010dky.<\/em>; Pod\u00edvejte se na unboxing televize.<\/em>; Poj\u010fte se mnou na unboxing nov\u00e9 kamery!<\/em><\/p>\n\n\n\n Odb\u011bratel\u00e9 t\u011bchto vide\u00ed jsou na soci\u00e1ln\u00edch s\u00edt\u00edch pob\u00edzeni k v\u011bt\u0161\u00ed sledovatelsk\u00e9 aktivit\u011b slovy: unboxing ji\u017e te\u010f na YouTube<\/em>; N\u00e1\u0161 prvn\u00ed unboxing!<\/em>; Mrkni na n\u00e1\u0161 unboxing!<\/em>; Sleduj dal\u0161\u00ed unboxing!<\/em>; P\u0159\u00e1tel\u00e9 a kamar\u00e1di, m\u00e1me tu dal\u0161\u00ed n\u00e1mi i v\u00e1mi obl\u00edben\u00fd unboxing.<\/em>; Ahoj! Dal\u0161\u00ed mal\u00fd hudebn\u00ed unboxing z na\u0161\u00ed d\u00edlny<\/em>; Tak si kupte ojedin\u011bl\u00fd \u0161perk a nato\u010dte unboxing, r\u00e1da se pod\u00edv\u00e1m.<\/em>; Chyst\u00e1m dal\u0161\u00ed unboxing, vyjde o v\u00edkendu.<\/em><\/p>\n\n\n\n Form\u00e1t unboxingu<\/em> nav\u00edc za\u010d\u00ednaj\u00ed krom\u011b youtuber\u016f vyu\u017e\u00edvat e-shopy, ten pak pln\u00ed sv\u00e9ho druhu recenzi nov\u011b nab\u00edzen\u00fdch produkt\u016f. Jeden nejmenovan\u00fd obchod kup\u0159\u00edkladu vyb\u00edz\u00ed sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky: Poj\u010fte si s n\u00e1mi rozbalit sv\u011bt elektroniky<\/em>. V na\u0161ich unboxing vide\u00edch nahl\u00e9dnete, co se skr\u00fdv\u00e1 v balen\u00ed produkt\u016f a uvid\u00edte prvn\u00ed dojmy po otev\u0159en\u00ed.<\/em> Jindy pak: Ud\u011blej unboxing sv\u00e9 objedn\u00e1vky nebo vyfo\u0165 sv\u00e9 zbo\u017e\u00ed.<\/em>; Cht\u011bli byste nato\u010dit vlastn\u00ed unboxing video za pouh\u00fdch 15 minut? Jdeme! V\u0161e, co pot\u0159ebujete, je v\u00e1\u0161 smartphone a jste p\u0159ipraveni vyrazit!<\/em><\/p>\n\n\n\n Uveden\u00e9 v\u00fdrazy dob\u0159e ilustruj\u00ed schopnost \u010de\u0161tiny kreativn\u011b zach\u00e1zet s p\u0159ej\u00edmkami, naprosto p\u0159irozen\u011b je za\u010dle\u0148ovat do sv\u00e9ho gramatick\u00e9ho a lexik\u00e1ln\u00edho syst\u00e9mu, a poslou\u017eit tak komunika\u010dn\u00edm pot\u0159eb\u00e1m jej\u00edch jednotliv\u00fdch u\u017eivatel\u016f.<\/p>\n\n\n\n Tak co \u0159\u00edk\u00e1te, podlehnete i vy takov\u00e9 v\u00fdzv\u011b? Zkuste se pod\u011blit s ostatn\u00edmi se svou n\u00e1kupn\u00ed ko\u0159ist\u00ed a zku\u0161enostmi. A\u0165 u\u017e vyraz\u00edte na mega n\u00e1kup<\/em>, nebo pouh\u00fd mini n\u00e1kup<\/em>, nato\u010dte pro sv\u00e9 zn\u00e1m\u00e9, kamar\u00e1dy a p\u0159\u00e1tele pro za\u010d\u00e1tek alespo\u0148 takov\u00fd mini haul\u00edk<\/em>, nap\u0159\u00ed\u0161t\u011b u\u017e to m\u016f\u017ee b\u00fdt p\u0159\u00edmo maxi haul<\/em>. A kdov\u00ed, t\u0159eba se stane nejsledovan\u011bj\u0161\u00edm vir\u00e1lem<\/em> (vir\u00e1ln\u00edm videem) na soci\u00e1ln\u00edch platform\u00e1ch. Ostatn\u011b, sofistikovan\u00fdch n\u00e1vod\u016f, jak nato\u010dit p\u016fsobiv\u00e9 haul video<\/em>, najdete bezpo\u010det na s\u00edt\u00edch i jinde na r\u016fzn\u00fdch webech. Ale v\u0161eho s m\u00edrou \u2013 abyste toti\u017e v honb\u011b za hauly nepropadli oniom\u00e1nii<\/em> (nebo t\u00e9\u017e shopaholismu<\/em>) \u2013 chorobn\u00e9 z\u00e1vislosti na nakupov\u00e1n\u00ed\u2026<\/p>\n","protected":false},"excerpt":{"rendered":" V sou\u010dasn\u00e9 \u010de\u0161tin\u011b se to jen hem\u017e\u00ed slovy p\u0159ejat\u00fdmi z angli\u010dtiny. V\u00fdjimkou nen\u00ed ani anglicismus haul [h\u00f3l], kter\u00fd se sice ji\u017e pln\u011b zabydlel na soci\u00e1ln\u00edch s\u00edt\u00edch i mezi \u010desk\u00fdmi u\u017eivateli, le\u010d do na\u0161ich v\u00fdkladov\u00fdch slovn\u00edk\u016f zat\u00edm cestu teprve nesm\u011ble hled\u00e1. Prvn\u00edch p\u011bt v\u00fdskyt\u016f tohoto v\u00fdrazu v \u010desk\u00fdch kontextech poch\u00e1z\u00ed z let 2015\u20132016 a jsou registrov\u00e1ny … Pokra\u010dov\u00e1n\u00ed textu Po\u0161li mi pros\u00edm haula<\/i> a Ud\u011blej unboxing sv\u00e9 objedn\u00e1vky<\/i> aneb N\u00e1kupn\u00ed inspirace na soci\u00e1ln\u00edch s\u00edt\u00edch<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36,208,210,78,209],"class_list":["post-1165","post","type-post","status-publish","format-standard","hentry","category-aktuality","tag-anglicismus","tag-haul","tag-nakupovani","tag-slovotvorba","tag-unboxing"],"_links":{"self":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/1165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/comments?post=1165"}],"version-history":[{"count":4,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/1165\/revisions"}],"predecessor-version":[{"id":1177,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/1165\/revisions\/1177"}],"wp:attachment":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/media?parent=1165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/categories?post=1165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/tags?post=1165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}