{"id":727,"date":"2022-07-11T08:36:21","date_gmt":"2022-07-11T07:36:21","guid":{"rendered":"https:\/\/nastenka.neologismy.cz\/?p=727"},"modified":"2022-12-12T10:32:21","modified_gmt":"2022-12-12T09:32:21","slug":"premiovy","status":"publish","type":"post","link":"https:\/\/nastenka.neologismy.cz\/index.php\/2022\/07\/11\/premiovy\/","title":{"rendered":"Pr\u00e9miov\u00fd"},"content":{"rendered":"

P\u0159\u00eddavn\u00e9 jm\u00e9no pr\u00e9miov\u00fd<\/em> se tradi\u010dn\u011b spojuje\u00a0s podstatn\u00fdmi jm\u00e9ny jako syst\u00e9m<\/em>, fond<\/em>, z\u00e1vod<\/em> \u010di kniha<\/em>. Bylo odvozeno od slova pr\u00e9mie<\/em>, kter\u00e9 m\u00e1 podle \u010desk\u00fdch slovn\u00edk\u016f v\u00fdznam 1. odm\u011bna, mimo\u0159\u00e1dn\u00e1 v\u00fdhra a 2. cena \u0159\u00e1dn\u00fdm odb\u011bratel\u016fm (knih aj.).<\/p>\n

Proch\u00e1z\u00edme-li ale jak\u00e9koli sou\u010dasn\u00e9 obchodn\u00ed nab\u00eddky v e-shopech, reklamn\u00edch let\u00e1c\u00edch apod., nelze minout pr\u00e9miov\u00e1 piva<\/em>, pr\u00e9miov\u00e9 s\u00fdry<\/em>, pr\u00e9miov\u00e9 f\u00e9ny<\/em>, pr\u00e9miov\u00e9 kuchyn\u011b<\/em> nebo pr\u00e9miov\u00e9 dovolen\u00e9<\/em>. V\u00a0t\u011bchto kontextech v\u00fdraz pr\u00e9miov\u00fd<\/em> ozna\u010duje zbo\u017e\u00ed nebo slu\u017eby, kter\u00e9 maj\u00ed vy\u0161\u0161\u00ed kvalitu, ne\u017e je obvykl\u00e9, a \u010dasto jsou tak\u00e9 dra\u017e\u0161\u00ed. Dalo by se tedy \u0159\u00edci, \u017ee jsou prvot\u0159\u00eddn\u00ed, luxusn\u00ed, vysoce kvalitn\u00ed, \u0161pi\u010dkov\u00e9, p\u0159\u00edp. exkluzivn\u00ed. P\u0159esto\u017ee existuje \u0159ada funk\u010dn\u00edch synonym, nov\u00e9 pojmenov\u00e1n\u00ed nach\u00e1z\u00ed v\u00a0marketingov\u00e9 komunikaci sv\u00e9 m\u00edsto \u2013 svou neot\u0159elost\u00ed m\u016f\u017ee p\u0159itahovat pozornost a budit z\u00e1jem o nab\u00edzen\u00fd produkt.<\/p>\n

P\u0159\u00eddavn\u00e9 jm\u00e9no pr\u00e9miov\u00fd<\/em> se nov\u011b stup\u0148uje, srov. pr\u00e9miov\u011bj\u0161\u00ed potraviny<\/em>, nejpr\u00e9miov\u011bj\u0161\u00ed vodka<\/em>. Odvozen\u00edm se vytv\u00e1\u0159\u00ed adverbium pr\u00e9miov\u011b<\/em> (pr\u00e9miov\u011b vybaven\u00e9 koupelny<\/em>) a substantivum pr\u00e9miovost<\/em> (\u010ce\u0161i maj\u00ed r\u00e1di pr\u00e9miovost<\/em>). Pomoc\u00ed p\u0159edpon super-<\/em> nebo ultra-<\/em> vznikaj\u00ed nov\u00e9, patrn\u011b je\u0161t\u011b nal\u00e9hav\u011bj\u0161\u00ed v\u00fdrazy superpr\u00e9miov\u00fd<\/em> (superpr\u00e9miov\u00e9 zna\u010dky<\/em>) a\u00a0ultrapr\u00e9miov\u00fd<\/em> (ultrapr\u00e9miov\u00e1 krmiva<\/em>).<\/p>\n

Neos\u00e9mantismus<\/a> pr\u00e9miov\u00fd<\/em> nen\u00ed v\u00a0\u010de\u0161tin\u011b \u017e\u00e1dnou horkou novinkou. U\u017e v\u00a0roce 2014 mu v\u011bnovali pozornost dva jazykov\u011bdci: Katar\u00edna K\u00e1lm\u00e1nov\u00e1 ve slovensk\u00e9m v\u011bdecko-populariza\u010dn\u00edm \u010dasopise Kult\u00fara slova<\/a> a\u00a0Martin Pro\u0161ek v\u00a0populariza\u010dn\u00edm sloupku \u010dasopisu T\u00fdden\u00edk Rozhlas. Oba lingvist\u00e9 se shodovali ve sv\u00fdch postoj\u00edch a z\u00e1v\u011bre\u010dn\u00fdch doporu\u010den\u00edch. Existuje podle nich \u0159ada adjektiv, jimi\u017e se d\u00e1 kvalita a charakter v\u00fdrobku nebo slu\u017eby vystihnout p\u0159esn\u011bji, jednozna\u010dn\u011bji a\u00a0srozumiteln\u011bji, \u010d\u00edm\u017e se tak\u00e9 adres\u00e1t \u2013 potenci\u00e1ln\u00ed klient \u2013 oslov\u00ed efektivn\u011bji.<\/p>\n

Jak\u00e1 je situace po osmi letech? Jist\u011b st\u00e1le existuj\u00ed mluv\u010d\u00ed, kte\u0159\u00ed v\u00fdraz pr\u00e9miov\u00fd<\/em> ve v\u00fdznamu ,prvot\u0159\u00eddn\u00ed\u2018 pova\u017euj\u00ed za zbyte\u010dn\u00fd. Podle korpusov\u00e9ho n\u00e1stroje Word sketch ale odkazuje prvn\u00edch \u0161est absolutn\u011b nej\u010dast\u011bj\u0161\u00edch spojen\u00ed s\u00a0p\u0159\u00eddavn\u00fdm jm\u00e9nem pr\u00e9miov\u00fd<\/em> pr\u00e1v\u011b k\u00a0jeho nov\u00e9mu v\u00fdznamu, srov. zna\u010dka<\/em>, le\u017e\u00e1k<\/em>, kvalita<\/em>, v\u016fz<\/em>, kan\u00e1l<\/em>, produkt<\/em>.<\/p>\n

Uvid\u00edme, jak\u00fd v\u00fdvoj v\u00a0u\u017eivatelsk\u00fdch postoj\u00edch a ve frekvenci u\u017e\u00edv\u00e1n\u00ed tohoto \u201epr\u00e9miov\u00e9ho neologismu\u201c p\u0159inese budoucnost. A\u0165 u\u017e neos\u00e9mantismus pr\u00e9miov\u00fd<\/em> zapadne, nebo se v\u00a0\u010desk\u00e9 slovn\u00ed z\u00e1sob\u011b stabilizuje \u2013 a t\u00edm zev\u0161edn\u00ed, po \u010dase se zase n\u011bjak\u00fd origin\u00e1ln\u00ed v\u00fdraz objev\u00ed. V\u00a0marketingov\u00e9 komunikaci se toti\u017e cen\u00ed novost a n\u00e1padnost.<\/p>\n

Literatura:<\/p>\n

K\u00c1LM\u00c1NOV\u00c1, K. (2014): Pr\u00e9miov\u00e9 sporenie a pr\u00e9miov\u00e1 \u010dokol\u00e1da alebo o\u00a0nov\u00fdch v\u00fdznamoch slova pr\u00e9miov\u00fd. Kult\u00fara slova<\/em>, 48, 6, s. 345\u2013347.<\/p>\n

PRO\u0160EK, M. (2014): Pr\u00e9miov\u00fd v\u00fdrobek \u2013 radost, \u010di starost? T\u00fdden\u00edk Rozhlas<\/em>, 15. 9. 2014, s.\u00a024.<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159\u00eddavn\u00e9 jm\u00e9no pr\u00e9miov\u00fd se tradi\u010dn\u011b spojuje\u00a0s podstatn\u00fdmi jm\u00e9ny jako syst\u00e9m, fond, z\u00e1vod \u010di kniha. Bylo odvozeno od slova pr\u00e9mie, kter\u00e9 m\u00e1 podle \u010desk\u00fdch slovn\u00edk\u016f v\u00fdznam 1. odm\u011bna, mimo\u0159\u00e1dn\u00e1 v\u00fdhra a 2. cena \u0159\u00e1dn\u00fdm odb\u011bratel\u016fm (knih aj.). Proch\u00e1z\u00edme-li ale jak\u00e9koli sou\u010dasn\u00e9 obchodn\u00ed nab\u00eddky v e-shopech, reklamn\u00edch let\u00e1c\u00edch apod., nelze minout pr\u00e9miov\u00e1 piva, pr\u00e9miov\u00e9 s\u00fdry, pr\u00e9miov\u00e9 f\u00e9ny, … Pokra\u010dov\u00e1n\u00ed textu Pr\u00e9miov\u00fd<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[129,126,57,127,128],"class_list":["post-727","post","type-post","status-publish","format-standard","hentry","category-aktuality","tag-frekvence","tag-neosemantismus","tag-odvozovani","tag-synonyma","tag-uzivatelske-postoje"],"_links":{"self":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/comments?post=727"}],"version-history":[{"count":4,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/727\/revisions"}],"predecessor-version":[{"id":795,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/727\/revisions\/795"}],"wp:attachment":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/media?parent=727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/categories?post=727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/tags?post=727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}