Roz\u010dilujete se, kdy\u017e \u010dtete v\u011bty podobn\u00e9 t\u011bm n\u00e1sleduj\u00edc\u00edm?<\/p>\n
\u00b7 D\u011bti k n\u00e1poji dostanou mal\u00fd d\u00e1re\u010dek zdarma.<\/em><\/p>\n \u00b7 Na prvn\u00edch 100 z\u00e1kazn\u00edk\u016f \u010dek\u00e1 d\u00e1rek zdarma.<\/em><\/p>\n \u00b7 V ta\u0161ti\u010dce najdete jako d\u00e1rek zdarma zklid\u0148uj\u00edc\u00ed kr\u00e9movou masku.<\/em><\/p>\n \u00b7 V\u00fdrobce nab\u00edz\u00ed hodinky se standardn\u00edm \u010dern\u00fdm \u0159em\u00ednkem a jedn\u00edm barevn\u00fdm, kter\u00fd je jako d\u00e1rek zdarma.<\/em><\/p>\n \u00b7 N\u00e1dob\u00ed obdr\u017e\u00ed coby dar zdarma.<\/em><\/p>\n Je jasn\u00e9, co n\u011bkter\u00e9 mluv\u010d\u00ed popuzuje. Podstatn\u00e9 jm\u00e9no dar\/d\u00e1rek\/d\u00e1re\u010dek<\/em> ve sv\u00e9m z\u00e1kladn\u00edm v\u00fdznamu ozna\u010duje ,v\u011bc danou n\u011bkomu bez n\u00e1hrady\u2018 a\u00a0p\u0159\u00edslovce zdarma<\/em> pak ,bez (pen\u011b\u017eit\u00e9) n\u00e1hrady\u2018. Slovn\u00ed spojen\u00ed d\u00e1rek zdarma<\/em> tak bylo opakovan\u011b kritizov\u00e1no jako\u017eto pleonastick\u00e9, redundantn\u00ed, nadbyte\u010dn\u00e9. V sou\u010dasn\u00e9 \u010de\u0161tin\u011b p\u0159esto nen\u00ed nijak okrajov\u00e9, nap\u0159. v korpusu syn v9 je dolo\u017eeno 447kr\u00e1t, v korpusu online_archive 2834kr\u00e1t.<\/p>\n Souslov\u00ed d\u00e1rek zdarma<\/em> je v\u00e1z\u00e1no na marketingovou \u010de\u0161tinu, jak tak\u00e9 ukazuj\u00ed \u00favodn\u00ed p\u0159\u00edkladov\u00e9 v\u011bty. D\u00e1rek zdarma<\/em> nedostanete od man\u017eelky k v\u00fdro\u010d\u00ed svatby nebo od kamar\u00e1da k narozenin\u00e1m, v soukrom\u00e9 sf\u00e9\u0159e by to bylo bezesporu komick\u00e9 \u2013 nebo trapn\u00e9; takov\u00e9 p\u0159\u00edklady u\u017eit\u00ed ostatn\u011b ani dolo\u017eeny nejsou. V reklamn\u00edm stylu ale spojen\u00ed d\u00e1rek zdarma<\/em> i p\u0159es d\u0159\u00edv\u011bj\u0161\u00ed jazykovou kritiku p\u0159e\u017e\u00edv\u00e1 a nezd\u00e1 se, \u017ee by bylo na \u00fastupu. Zkusme se zamyslet nad t\u00edm, pro\u010d tomu tak je. Nechme stranou, \u017ee jak\u00e9koli pou\u017eit\u00ed slova zdarma<\/em> v reklam\u011b patrn\u011b nen\u00ed na \u0161kodu. Market\u00e9\u0159i se z\u0159ejm\u011b zd\u016frazn\u011bn\u00edm skute\u010dnosti, \u017ee je dan\u00e1 v\u011bc nebo slu\u017eba bez doplatku, sna\u017e\u00ed rozpt\u00fdlit obavy, \u017ee pro z\u00edsk\u00e1n\u00ed reklamn\u00edho d\u00e1rku bude t\u0159eba splnit n\u011bjakou dal\u0161\u00ed podm\u00ednku, nap\u0159\u00edklad zakoupit zbo\u017e\u00ed ve v\u011bt\u0161\u00edm mno\u017estv\u00ed nebo p\u0159edplatit slu\u017ebu na del\u0161\u00ed obdob\u00ed.<\/p>\n Mluv\u010d\u00ed, kter\u00fdm se spojen\u00ed d\u00e1rek zdarma<\/em> p\u0159\u00ed\u010d\u00ed, jej nemusej\u00ed d\u00e1le reprodukovat. A to ani kdy\u017e maj\u00ed o nab\u00edzenou obchodn\u00ed pob\u00eddku z\u00e1jem: mohou mluvit jen o d\u00e1rku<\/em>. Jazykov\u011bdci v\u0161ak p\u0159i poctiv\u00e9m popisu jazyka nemohou vybran\u00e9 jevy ignorovat. Aktu\u00e1ln\u011b se proto v\u00edceslovn\u00e9mu v\u00fdrazu d\u00e1rek zdarma<\/em> dostalo samostatn\u00e9ho slovn\u00edkov\u00e9ho zpracov\u00e1n\u00ed v\u00a0Akademick\u00e9m slovn\u00edku sou\u010dasn\u00e9 \u010de\u0161tiny<\/a><\/em> (D, 2022):<\/p>\n \u00b7 d\u00e1rek zdarma<\/strong> (drobn\u00e1) v\u011bc poskytovan\u00e1 obchodn\u00edkem za n\u00e1kup jako odm\u011bna a pob\u00eddka k dal\u0161\u00edmu n\u00e1kupu.<\/p>\n To je mezi \u010desk\u00fdmi lexikony novum, ov\u0161em v n\u011bkter\u00fdch jinojazy\u010dn\u00fdch slovn\u00edc\u00edch byla ekvivalentn\u00ed spojen\u00ed jako free gift<\/em> nebo Gratisgeschenk<\/em> zpracov\u00e1na ji\u017e d\u0159\u00edve.<\/p>\n Z\u00e1v\u011brem si dejme dar radosti z jazyka a pod\u00edvejme na p\u0159\u00edle\u017eitostn\u00e1 pojmenov\u00e1n\u00ed, kter\u00e1 byla vytvo\u0159ena na z\u00e1klad\u011b slova d\u00e1rek<\/em>. V datab\u00e1zi Neomat je dolo\u017eeno p\u0159es des\u00edtku v\u00fdraz\u016f, kter\u00e9 za\u010d\u00ednaj\u00ed komponentem d\u00e1rk-<\/em><\/a>, srov. d\u00e1rkobanka<\/em>, d\u00e1rkomat<\/em>, d\u00e1rkov\u00e1n\u00ed<\/em>, d\u00e1rkovn\u00edk<\/em>, d\u00e1rkobran\u00ed<\/em>, d\u00e1rkonosi\u010d<\/em>, d\u00e1rkovka<\/em>, d\u00e1rkovost<\/em>, d\u00e1rkom\u00e1nie<\/em>, d\u00e1rkono\u0161<\/em> nebo d\u00e1rkovna<\/em>.<\/p>\n Nalezneme zde tak\u00e9 v\u00edce ne\u017e deset perifern\u00edch v\u00fdraz\u016f s koncov\u00fdm komponentem -d\u00e1rek<\/em><\/a>, srov. antid\u00e1rek<\/em>, cyklod\u00e1rek<\/em>, ekod\u00e1rek<\/em>, eurod\u00e1rek<\/em>, fotod\u00e1rek<\/em>, metad\u00e1rek<\/em>, p\u0159edd\u00e1rek<\/em>, retrod\u00e1rek<\/em>, rou\u0161kod\u00e1rek<\/em>, sob\u011bd\u00e1rek<\/em>, samod\u00e1rek<\/em>.<\/p>\n Obdarov\u00e1v\u00e1n\u00ed zkr\u00e1tka k \u017eivotu neodmysliteln\u011b pat\u0159\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":" Roz\u010dilujete se, kdy\u017e \u010dtete v\u011bty podobn\u00e9 t\u011bm n\u00e1sleduj\u00edc\u00edm? \u00b7 D\u011bti k n\u00e1poji dostanou mal\u00fd d\u00e1re\u010dek zdarma. \u00b7 Na prvn\u00edch 100 z\u00e1kazn\u00edk\u016f \u010dek\u00e1 d\u00e1rek zdarma. \u00b7 V ta\u0161ti\u010dce najdete jako d\u00e1rek zdarma zklid\u0148uj\u00edc\u00ed kr\u00e9movou masku. \u00b7 V\u00fdrobce nab\u00edz\u00ed hodinky se standardn\u00edm \u010dern\u00fdm \u0159em\u00ednkem a jedn\u00edm barevn\u00fdm, kter\u00fd je jako d\u00e1rek zdarma. \u00b7 N\u00e1dob\u00ed obdr\u017e\u00ed coby dar … Pokra\u010dov\u00e1n\u00ed textu D\u00e1rky nejen zdarma<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[136,139,138,137],"class_list":["post-731","post","type-post","status-publish","format-standard","hentry","category-aktuality","tag-pleonasmus","tag-prilezitostna-pojmenovani","tag-reklamni-styl","tag-vykladovy-slovnik"],"_links":{"self":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/comments?post=731"}],"version-history":[{"count":3,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/731\/revisions"}],"predecessor-version":[{"id":734,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/731\/revisions\/734"}],"wp:attachment":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/media?parent=731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/categories?post=731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/tags?post=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}