{"id":766,"date":"2022-12-05T08:43:49","date_gmt":"2022-12-05T07:43:49","guid":{"rendered":"https:\/\/nastenka.neologismy.cz\/?p=766"},"modified":"2023-02-23T08:22:17","modified_gmt":"2023-02-23T07:22:17","slug":"poster-cili-vyveska-aneb-o-lexikalnich-pomniccich","status":"publish","type":"post","link":"https:\/\/nastenka.neologismy.cz\/index.php\/2022\/12\/05\/poster-cili-vyveska-aneb-o-lexikalnich-pomniccich\/","title":{"rendered":"Poster \u010dili v\u00fdv\u011bska aneb O lexik\u00e1ln\u00edch pomn\u00ed\u010dc\u00edch"},"content":{"rendered":"

Bez textu se \u017e\u00e1dn\u00fd poster neobejde, na druhou stranu to s\u00a0textem nep\u0159eh\u00e1n\u011bjte. <\/i>Tak zn\u00ed jedno z mnoha doporu\u010den\u00ed pro p\u0159\u00edpravu slu\u0161n\u00e9ho posteru. V sou\u010dasn\u00e9m\u00a0akademick\u00e9m prost\u0159ed\u00ed jsou postery neboli plak\u00e1tov\u00e1 prezentace v\u011bdeck\u00fdch v\u00fdsledk\u016f zcela b\u011b\u017en\u00e9.\u00a0<\/span><\/p>\n

V\u00a0\u010dasopise Na\u0161e \u0159e\u010d<\/span><\/a> popisuje Marie Ludv\u00edkov\u00e1, jak postery vypadaly v sedmdes\u00e1t\u00fdch letech 20. stolet\u00ed \u2013 a jak se jim tehdy \u0159\u00edkalo. D\u0159\u00edv\u011bj\u0161\u00ed postery se vyv\u011b\u0161ovaly nebo vylepovaly na tabul\u00edch se stojany, m\u011bly podobu komentovan\u00fdch p\u0159ehled\u016f, graf\u016f, tabulek, sch\u00e9mat, fotografi\u00ed, p\u0159\u00edpadn\u011b byl vystaven strojopis refer\u00e1tu. Samotn\u00fd v\u00fdraz poster <\/i>[poustr] i odvozen\u00e9 p\u0159\u00eddavn\u00e9 jm\u00e9no posterov\u00fd<\/i> byly hodnoceny jako slangismy, tud\u00ed\u017e z\u00e1konit\u011b vyvstala ot\u00e1zka, jak\u00fd zvolit spisovn\u00fd ekvivalent. Uva\u017eovalo se o v\u00fdrazech v\u00fdv\u011bsn\u00ed tabule <\/i>nebo v\u00fdv\u011bska<\/i> a odvozen\u00e9m adjektivu v\u00fdv\u011bskov\u00fd <\/i>(dnes dopoledne m\u00e1 v\u00fdv\u011bskov\u00fd v\u00fdklad<\/i> referent X<\/i>). <\/span><\/p>\n

S\u00a0odstupem 45 let lze jednozna\u010dn\u011b konstatovat, \u017ee se tento n\u00e1vrh neujal; dne\u0161n\u00ed referenti st\u00e1le prezentuj\u00ed postery<\/i>. Zm\u011bnilo se ale vn\u00edm\u00e1n\u00ed stylov\u00e9 p\u0159\u00edznakovosti slova poster<\/i>. Ji\u017e nen\u00ed pova\u017eov\u00e1no za jednotku nespisovn\u00e9ho jazyka, ch\u00e1peme je jako spisovn\u00e9 slovo p\u0159\u00edzna\u010dn\u00e9 pro odbornou komunika\u010dn\u00ed sf\u00e9ru. A stejn\u011b tak i\u00a0odvozeniny posterov\u00fd<\/i> (posterov\u00e1 sekce<\/i>) a posterov\u011b<\/i> (posterov\u011b zpracovanou p\u0159edn\u00e1\u0161ku V\u00e1m zas\u00edl\u00e1m mailem<\/i>). P\u0159\u00edle\u017eitostn\u00e1 zdrobn\u011blina poust\u0159\u00edk<\/i> pak nese expresivn\u00ed p\u0159\u00edznak (v z\u00e1v\u011bru p\u0159ikl\u00e1d\u00e1 p\u016fvodn\u00ed poust\u0159\u00edk z konference<\/i>).<\/span><\/p>\n

Podobn\u011b se neujaly \u010desk\u00e9 ekvivalenty k anglick\u00fdm v\u00fdraz\u016fm software<\/i> a hardware<\/i>. \u010ceskoslovensk\u00e1 st\u00e1tn\u00ed norma uv\u00e1d\u011bla odpov\u00eddaj\u00edc\u00ed term\u00edny kultura po\u010d\u00edta\u010de<\/i>, funk\u010dn\u00ed vybaven\u00ed po\u010d\u00edta\u010de <\/i>a opera\u010dn\u00ed vybaven\u00ed po\u010d\u00edta\u010de <\/i>pro software a technika po\u010d\u00edta\u010de <\/i>nebo technick\u00e9 vybaven\u00ed po\u010d\u00edta\u010de <\/i>pro hardware (v\u00edce zde<\/span><\/a>). <\/i>V 70. letech nebyla z\u00e1\u0159n\u00e1 budoucnost p\u0159edpov\u00edd\u00e1na ani nedoporu\u010dovan\u00e9mu anglicismu displej<\/i>: \u201eU\u017e\u00edv\u00e1n\u00edm p\u0159ejat\u00e9ho slova display <\/i>(nebo displej<\/i>) se tedy vyjad\u0159ovac\u00ed p\u0159esnosti p\u0159\u00edli\u0161 neprosp\u011bje (\u2026), ale zato se t\u00edm poru\u0161uje syst\u00e9movost a ust\u00e1lenost odborn\u00e9ho n\u00e1zvoslov\u00ed\u201c (v\u00edce zde<\/span><\/a>). \u010cesk\u00fd term\u00edn zobrazovac\u00ed jednotka<\/i> sice nebyl zcela opu\u0161t\u011bn jako t\u0159eba v\u00fd\u0161e zm\u00edn\u011bn\u00e1 kultura po\u010d\u00edta\u010de<\/i>, ale je v\u00fdrazn\u011b m\u00e9n\u011b frekventovan\u00fd ne\u017e v\u00fdraz displej<\/i>. <\/span><\/p>\n

To v\u0161ak neznamen\u00e1, \u017ee by \u010desk\u00e9 v\u00fdrazy nem\u011bly oproti t\u011bm anglick\u00fdm \u0161anci. Vzpome\u0148me jen na anglick\u00fd v\u00fdraz at <\/i>(sign<\/i>), m\u00edsto n\u011bj\u017e se v \u010de\u0161tin\u011b etabloval n\u00e1padit\u00fd zavin\u00e1\u010d<\/i>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bez textu se \u017e\u00e1dn\u00fd poster neobejde, na druhou stranu to s\u00a0textem nep\u0159eh\u00e1n\u011bjte. Tak zn\u00ed jedno z mnoha doporu\u010den\u00ed pro p\u0159\u00edpravu slu\u0161n\u00e9ho posteru. V sou\u010dasn\u00e9m\u00a0akademick\u00e9m prost\u0159ed\u00ed jsou postery neboli plak\u00e1tov\u00e1 prezentace v\u011bdeck\u00fdch v\u00fdsledk\u016f zcela b\u011b\u017en\u00e9.\u00a0 V\u00a0\u010dasopise Na\u0161e \u0159e\u010d popisuje Marie Ludv\u00edkov\u00e1, jak postery vypadaly v sedmdes\u00e1t\u00fdch letech 20. stolet\u00ed \u2013 a jak se jim tehdy \u0159\u00edkalo. D\u0159\u00edv\u011bj\u0161\u00ed postery se vyv\u011b\u0161ovaly nebo … Pokra\u010dov\u00e1n\u00ed textu Poster \u010dili v\u00fdv\u011bska aneb O lexik\u00e1ln\u00edch pomn\u00ed\u010dc\u00edch<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36,149,150,151,35,152],"class_list":["post-766","post","type-post","status-publish","format-standard","hentry","category-aktuality","tag-anglicismus","tag-poster","tag-posterovy","tag-poustrik","tag-slang","tag-zdrobnelina"],"_links":{"self":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/comments?post=766"}],"version-history":[{"count":4,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/766\/revisions"}],"predecessor-version":[{"id":855,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/766\/revisions\/855"}],"wp:attachment":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/media?parent=766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/categories?post=766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/tags?post=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}