{"id":819,"date":"2023-02-20T15:00:53","date_gmt":"2023-02-20T14:00:53","guid":{"rendered":"https:\/\/nastenka.neologismy.cz\/?p=819"},"modified":"2023-02-23T08:10:07","modified_gmt":"2023-02-23T07:10:07","slug":"socka-socky-sockari-a-sockarky","status":"publish","type":"post","link":"https:\/\/nastenka.neologismy.cz\/index.php\/2023\/02\/20\/socka-socky-sockari-a-sockarky\/","title":{"rendered":"Socka, socky, socka\u0159i a socka\u0159ky"},"content":{"rendered":"<p style=\"text-align: justify;\">U\u017e jste to ur\u010dit\u011b n\u011bkde zahl\u00e9dli. Nebo o&nbsp;tom n\u011bkde sly\u0161eli. Socky jinak. Nov\u011b. T\u0159eba: <em>Spr\u00e1va socek nen\u00ed jen o&nbsp;hezk\u00e9m obsahu a lajkov\u00e1n\u00ed koment\u00e1\u0159\u016f<\/em>. Co\u017ee, socky se spravuj\u00ed? Jak? Nebo: <em>Hod\u00edme to na socky<\/em>. Proboha, je\u0161t\u011b na n\u011b n\u011bco h\u00e1zet? Nejsou ov\u0161em socky jako socky. Doned\u00e1vna jsme pod pojmem socka rozli\u0161ovali dle kontextu hned n\u011bkolik v\u00fdznam\u016f, z&nbsp;nich\u017e v\u0161echny spadaj\u00ed do nespisovn\u00e9 vrstvy jazyka. Vezm\u011bme to popo\u0159ad\u011b: 1. soci\u00e1ln\u00ed p\u0159\u00edpad, nemajetn\u00fd \u010dlov\u011bk. Toto slovo zn\u00e1me jak v&nbsp;jednotn\u00e9m, tak mno\u017en\u00e9m \u010d\u00edsle: <em>Nejsem \u017e\u00e1dn\u00e1 socka \/ nejsme \u017e\u00e1dn\u00fd socky<\/em>. 2. M\u011bstsk\u00e1 hromadn\u00e1 doprava, vyskytuje se v&nbsp;jednotn\u00e9m \u010d\u00edsle: <em>Musela jsem jet sockou<\/em>. 3. \u0158id\u010deji toto slovo ozna\u010duje i \u010ceskou spr\u00e1vu soci\u00e1ln\u00edho zabezpe\u010den\u00ed: <em>Mus\u00edm to ozn\u00e1mit socce, jinak p\u0159ijdu o&nbsp;d\u00e1vky<\/em>. Posledn\u00ed dobou v\u0161ak v\u0161echny tyto v\u00fdznamy p\u0159ev\u00e1lcoval v\u00fdznam nov\u011b etablovan\u00fd, ozna\u010duj\u00edc\u00ed soci\u00e1ln\u00ed s\u00ed\u0165. V&nbsp;mluv\u011b market\u00e9r\u016f, p\u00ed\u00e1rist\u016f (ale nezapome\u0148me ani na ej\u010d\u00e1r, proto\u017ee personalist\u00e9 si potenci\u00e1ln\u00ed zam\u011bstnance musej\u00ed p\u0159ece p\u0159edem proklepnout, a kde jinde ne\u017e na sock\u00e1ch) ka\u017edodenn\u00ed chl\u00e9b, kter\u00fd se spravuje, na kter\u00fd se h\u00e1z\u00ed co nejv\u00edc obsahu a fotek. Socky dok\u00e1\u017eou p\u0159it\u00e1hnout nov\u00e9 z\u00e1kazn\u00edky, podl\u00e9haj\u00ed strategii, existuje kolem nich zkr\u00e1tka cel\u00e1 v\u011bda \u2013 a nejv\u00edc z&nbsp;nich vyt\u011b\u017e\u00ed ten, kdo jim rozum\u00ed.<\/p>\n<p style=\"text-align: justify;\">Rozum\u00ed jim socka\u0159i a socka\u0159ky. Bez nich se byznys ani <em>ker\u00edr<\/em> jen tak nepohne. Jen oni um\u00ed analyzovat, nastavovat strategie, c\u00edlit kampan\u011b. Prost\u011b d\u011blat socky, aby si je ve firm\u011b nemuseli d\u011blat sami. Pe\u010dovat o&nbsp;n\u011b, kultivovat je, posouvat je d\u00e1l. Zkr\u00e1tka musej\u00ed m\u00edt vizi a disponovat kreativitou, jinak bude po sock\u00e1ch i po byznysu.<\/p>\n<p style=\"text-align: justify;\">A o&nbsp;kter\u00e9 socky jde? Jako prvn\u00ed uve\u010fme fejs neboli facebook. Proto\u017ee se jedn\u00e1 o&nbsp;soci\u00e1ln\u00ed s\u00ed\u0165 funguj\u00edc\u00ed u n\u00e1s u\u017e pom\u011brn\u011b dlouho, mezi sockami je to v&nbsp;podstat\u011b geront, kde jsou lid\u00e9, kte\u0159\u00ed jsou nejsp\u00ed\u0161 \u010dasto u\u017e prarodi\u010di. Rodi\u010de naopak skroluj\u00ed feedem na inst\u00e1\u010di neboli instagramu a sleduj\u00ed influencery a influencerky, v&nbsp;hor\u0161\u00edm p\u0159\u00edpad\u011b dezinfluencery a dezinfluencerky. Omladina je zejm\u00e9na na tiktoku a snapchatu \u010di na nejnov\u011bj\u0161\u00ed s\u00edti bereal. A nezapome\u0148me na twitter, tam jsou ov\u0161em hlavn\u011b novin\u00e1\u0159i. A ka\u017ed\u00e1 tahle socka pot\u0159ebuje n\u011bco jin\u00e9ho. Proto pot\u0159ebujeme odborn\u00edky a odbornice \u2013 jak jsme sly\u0161eli, jde o&nbsp;mnohem v\u00edc ne\u017e o&nbsp;lajkov\u00e1n\u00ed!<\/p>\n<p style=\"text-align: justify;\">Kdy\u017e se ob\u010das d\u00edv\u00e1m na obsah na sock\u00e1ch, s&nbsp;nap\u011bt\u00edm sleduju nejen fotky se stovkami filtr\u016f nebo porovn\u00e1va\u010dky typu instragram versus realita, abych si uv\u011bdomila, \u017ee nen\u00ed v\u0161echno zlato, co se t\u0159pyt\u00ed, ale prahnu zejm\u00e9na po inovac\u00edch v&nbsp;jazyce. Nov\u00e1 slova, nov\u00e1 spojen\u00ed, nov\u00e9 v\u00fdznamy, nov\u00fd pravopis, to je moje! P\u00ed\u0161e se tam lehce, rychle, a proto se tam daj\u00ed celkem pohodln\u011b sledovat i trendy ve slovn\u00ed z\u00e1sob\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U\u017e jste to ur\u010dit\u011b n\u011bkde zahl\u00e9dli. Nebo o&nbsp;tom n\u011bkde sly\u0161eli. Socky jinak. Nov\u011b. T\u0159eba: Spr\u00e1va socek nen\u00ed jen o&nbsp;hezk\u00e9m obsahu a lajkov\u00e1n\u00ed koment\u00e1\u0159\u016f. Co\u017ee, socky se spravuj\u00ed? Jak? Nebo: Hod\u00edme to na socky. Proboha, je\u0161t\u011b na n\u011b n\u011bco h\u00e1zet? Nejsou ov\u0161em socky jako socky. Doned\u00e1vna jsme pod pojmem socka rozli\u0161ovali dle kontextu hned n\u011bkolik v\u00fdznam\u016f, &hellip; <a href=\"https:\/\/nastenka.neologismy.cz\/index.php\/2023\/02\/20\/socka-socky-sockari-a-sockarky\/\" class=\"more-link\">Pokra\u010dov\u00e1n\u00ed textu <span class=\"screen-reader-text\">Socka, socky, socka\u0159i a socka\u0159ky<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[126,168,43],"class_list":["post-819","post","type-post","status-publish","format-standard","hentry","category-aktuality","tag-neosemantismus","tag-socialni-site","tag-zivotni-styl"],"_links":{"self":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/comments?post=819"}],"version-history":[{"count":6,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/819\/revisions"}],"predecessor-version":[{"id":844,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/819\/revisions\/844"}],"wp:attachment":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/media?parent=819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/categories?post=819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/tags?post=819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}