{"id":929,"date":"2023-03-26T06:40:51","date_gmt":"2023-03-26T05:40:51","guid":{"rendered":"https:\/\/nastenka.neologismy.cz\/?p=929"},"modified":"2023-03-28T13:09:51","modified_gmt":"2023-03-28T12:09:51","slug":"jezdi-jeste-teta-irma","status":"publish","type":"post","link":"https:\/\/nastenka.neologismy.cz\/index.php\/2023\/03\/26\/jezdi-jeste-teta-irma\/","title":{"rendered":"Jezd\u00ed je\u0161t\u011b teta Irma?"},"content":{"rendered":"<p style=\"text-align: justify;\">Zn\u00e1te tetu Irmu? St\u0159edn\u00ed generace ji zn\u00e1 minim\u00e1ln\u011b kv\u016fli seri\u00e1lu <em>Aj\u0165\u00e1ci<\/em> a\u00a0\u0161est\u00e9mu d\u00edlu prvn\u00ed \u0159ady, kter\u00fd se jmenuje <em>P\u0159ij\u00ed\u017ed\u00ed teta Irma<\/em>. V\u00a0<a href=\"https:\/\/www.serialzone.cz\/serial\/ajtaci\/epizody\/prijela-teta-irma\/\" target=\"_blank\">anotaci<\/a> k\u00a0seri\u00e1lu se p\u00ed\u0161e: \u201ePravideln\u00e1 m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bva tety Irmy [hlavn\u00ed hrdince] Jen na n\u00e1lad\u011b nep\u0159id\u00e1 a\u00a0z\u00a0obvykl\u00e9 kli\u010fasky se stane rusovlas\u00fd d\u00e9mon.\u201c I\u00a0pokud jste toto souslov\u00ed dosud neznali, jist\u011b v\u00e1m nyn\u00ed u\u017e sv\u00edt\u00e1. O\u00a0menstruaci se zkr\u00e1tka mluv\u00ed r\u016fzn\u011b. V\u00a0dne\u0161n\u00ed spole\u010dnosti u\u017e to v\u0161ak rozhodn\u011b nen\u00ed takov\u00e9 tabu jako d\u0159\u00edve, a\u00a0i\u00a0v\u00a0t\u00e9to oblasti se sna\u017e\u00edme naz\u00fdvat v\u011bci, respektive okolnosti a\u00a0fyziologick\u00e9 procesy prav\u00fdmi jm\u00e9ny.<\/p>\n<p style=\"text-align: justify;\">V\u00fdvojem pro\u0161lo i\u00a0zobrazov\u00e1n\u00ed menstruace v\u00a0reklam\u011b a\u00a0marketingu, k\u00a0tomu existuje inspirativn\u00ed <a href=\"https:\/\/markething.cz\/menstruace-v-marketingu\" target=\"_blank\">\u010dl\u00e1nek<\/a> z\u00a0roku 2020 s\u00a0n\u00e1zvem <em>Menstruace v\u00a0marketingu: kdy\u017e se v\u00e1m kr\u00e1my nehod\u00ed do kr\u00e1mu<\/em>, v\u00a0n\u011bm\u017e autorka Barbora Indrov\u00e1 popisuje tabuizaci a\u00a0n\u00e1sledn\u011b detabuizaci menstruace v\u00a0reklam\u011b a\u00a0marketingu \u2013 p\u00ed\u0161e o\u00a0modr\u00e9 a\u00a0\u010derven\u00e9 krvi, dani za menstrua\u010dn\u00ed pom\u016fcky, o\u00a0tom, \u017ee i\u00a0mu\u017ei maj\u00ed sv\u00e9 dny, a\u00a0o\u00a0<em>lidech<\/em>, co menstruuj\u00ed.<\/p>\n<p style=\"text-align: justify;\">V sou\u010dasn\u00e9 dob\u011b tedy nemus\u00edme sahat po n\u00e1hra\u017ek\u00e1ch explicitn\u00edch pojmenov\u00e1n\u00ed, kter\u00e9 jsou n\u011bkdy \u00fasm\u011bvn\u00e9, ov\u0161em v\u00a0leckter\u00fdch p\u0159\u00edpadech maj\u00ed pon\u011bkud negativn\u00ed konotace. Zkusme se ale t\u0159eba zamyslet nad t\u00edm, kter\u00e1 z\u00a0takov\u00fdch slov dnes je\u0161t\u011b zn\u00e1me, p\u0159\u00edpadn\u011b pou\u017e\u00edv\u00e1me. K\u00a0t\u011bm vtipn\u011bj\u0161\u00edm pat\u0159\u00ed vedle <em>tety Irmy<\/em> tak\u00e9 <em>teta z\u00a0\u010cerven\u00fd Lhoty<\/em> nebo ozna\u010den\u00ed <em>rud\u00e1 arm\u00e1da<\/em> \u010di <em>jahodov\u00fd t\u00fdden<\/em>. A\u00a0v\u016fbec se m\u00e9dia sna\u017e\u00ed ps\u00e1t o menstruaci pokud mo\u017eno vtipn\u011b, i\u00a0kdy\u017e obsah <a href=\"https:\/\/www.albi.cz\/blog\/cteni-pro-radost\/teta-irma-ruda-armada-nebo-jahodovy-tyden-panove-budte-pripraveni\/\" target=\"_blank\">\u010dl\u00e1nku<\/a>, z\u00a0n\u011bho\u017e poch\u00e1z\u00ed n\u00e1sleduj\u00edc\u00ed uk\u00e1zka, by mohl vzbudit \u017eivou debatu, nap\u0159.: \u201eOna vlastn\u011b samotn\u00e1 menstruace znamen\u00e1 sp\u00ed\u0161 to, \u017ee to nejhor\u0161\u00ed u\u017e m\u00e1te oba dva za sebou. Nejv\u011bt\u0161\u00ed divo\u010dina b\u00fdv\u00e1 obdob\u00ed t\u00fdden a\u017e dva p\u0159ed samotnou menstruac\u00ed. To je ten tolikr\u00e1t om\u00edlan\u00fd premenstrua\u010dn\u00ed syndrom (PMS, nepl\u00e9st s\u00a0kostelem Panny Marie Sn\u011b\u017en\u00e9). V\u00a0tomto \u010dase se pou\u0161t\u00ed do pr\u00e1ce hormony a\u00a0ty natrop\u00ed tu nejv\u011bt\u0161\u00ed spou\u0161\u0165.\u201c Ale \u010dl\u00e1nek je ur\u010den pro p\u00e1ny, tak\u017ee to nem\u016f\u017eu tak dob\u0159e posoudit.<\/p>\n<p style=\"text-align: justify;\">Obecn\u011b nyn\u00ed doch\u00e1z\u00ed \u2013 zejm\u00e9na na soci\u00e1ln\u00edch s\u00edt\u00edch, ale i\u00a0v\u00a0m\u00e9di\u00edch \u2013 k\u00a0pos\u00edlen\u00ed \u017eenskosti, k\u00a0podpo\u0159e \u017een, kter\u00e9 se nemusej\u00ed styd\u011bt o menstruaci a\u00a0s\u00a0n\u00ed spojen\u00fdch radostech i\u00a0strastech mluvit. A\u00a0to je jen dob\u0159e.<\/p>\n<p style=\"text-align: justify;\">S nov\u00fdm pohledem na \u017eenskost souvis\u00ed i\u00a0vznik nov\u00fdch menstrua\u010dn\u00edch pom\u016fcek. Vedle (ji\u017e d\u0159\u00edve) b\u011b\u017en\u00fdch vlo\u017eek a\u00a0tamp\u00f3n\u016f je tedy i\u00a0slovn\u00ed z\u00e1soba \u010de\u0161tiny obohacena o spojen\u00ed jako <em>menstrua\u010dn\u00ed kalhotky<\/em>, <em>kal\u00ed\u0161ky<\/em> \u010di <em>houby<\/em>, ale i\u00a0star\u0161\u00ed slovn\u00ed z\u00e1soba zn\u00e1m\u00e1 z\u00a0tohoto kontextu nach\u00e1z\u00ed nov\u00e9 koloka\u010dn\u00ed partnery: <em>l\u00e1tkov\u00e9 vlo\u017eky<\/em>, resp. univerbiz\u00e1ty z\u00edsk\u00e1vaj\u00ed nov\u00e9 v\u00fdznamy (<em>l\u00e1tkovky<\/em> u\u017e neozna\u010duj\u00ed jen l\u00e1tkov\u00e9 pleny, ale pr\u00e1v\u011b i\u00a0l\u00e1tkov\u00e9 vlo\u017eky).<\/p>\n<p style=\"text-align: justify;\">Co se t\u00fd\u010de dal\u0161\u00edch ozna\u010den\u00ed pro menstruaci, bylo by jist\u011b zaj\u00edmav\u00e9 zjistit, jak se o\u00a0n\u00ed mluv\u00ed v\u00a0sou\u010dasn\u00e9m diskursu, jak\u00e1 pojmenov\u00e1n\u00ed jsou \u017eiv\u00e1 nap\u0159. mezi mlad\u0161\u00edmi d\u011bv\u010daty, p\u0159\u00edpadn\u011b jestli se detabuizace projevuje i\u00a0v\u00a0tomto sm\u011bru \u2013 doufejme, \u017ee ano \u2013 a\u00a0nemus\u00edme tedy mluvit jen o\u00a0<em>kr\u00e1mech<\/em> \u010di o\u00a0<em>tom<\/em>.<\/p>\n<p style=\"text-align: justify;\"><em>\u0160m\u00edrbuch jazyka \u010desk\u00e9ho<\/em> neboli <em>Slovn\u00edk nekonven\u010dn\u00ed \u010de\u0161tiny<\/em> od Patrika Ou\u0159edn\u00edka je slovn\u00edk \u010desk\u00e9ho argotu a\u00a0slangu, kter\u00fd se nevyh\u00fdb\u00e1 ani tomuto t\u00e9matu. Pod heslem <em>menstruovat<\/em> najdeme n\u00e1sleduj\u00edc\u00ed spojen\u00ed: <em>m\u00edt r\u016f\u017eu<\/em>, <em>r\u016f\u017eenu<\/em>, <em>mor\u00e1ka<\/em>, <em>rachejtle<\/em>, <em>koz\u00e1ky<\/em>, <em>kr\u00e1my<\/em>, <em>smutek<\/em>, <em>sv\u00e1tek<\/em>, <em>klotou\u0161e<\/em>, <em>klot\u00edka<\/em>, <em>hosty k\u00a0sn\u00eddani<\/em>, <em>zara\u017een\u00fd st\u0159epy<\/em>, <em>barvit<\/em>, <em>malovat<\/em>, <em>va\u0159it rajskou<\/em>, <em>chodit s\u00a0praporem<\/em>, <em>vzty\u010dit rudou vlajku<\/em>, <em>m\u00edt \u010derven\u00fdho kr\u00e1le<\/em>, <em>krvavou an\u010du<\/em>, <em>rudej tejden<\/em>, <em>rudou j\u00edzdu<\/em>, <em>bolen\u00ed b\u0159\u00ed\u0161ka<\/em>, <em>rozbitej \u010dum\u00e1\u010dek<\/em>, <em>slavit v\u00edt\u011bznej \u0159\u00edjen<\/em>, <em>m\u00edt na n\u00e1v\u0161t\u011bv\u011b strej\u010dka, teti\u010dku z\u00a0Ameriky<\/em>, <em>bejt n\u00e1m\u011bs\u00ed\u010dn\u00ed<\/em>, <em>barvit vejce<\/em>, <em>p\u0159iznat barvu<\/em>, <em>nakoupit r\u016f\u017ee<\/em>, <em>dostat par\u00e1du<\/em>, <em>nebejt doma<\/em>, <em>bejt na zabija\u010dce<\/em>; (o partnerce): <em>m\u00edt smutnej tejden<\/em>, <em>m\u00edt doma h\u00e1jen\u00ed<\/em>. Heslo <em>menses<\/em>: <em>barva<\/em>, <em>\u0161m\u00edra<\/em>, <em>batyka<\/em>, <em>kramol\u00edn<\/em>, <em>kr\u00e1my<\/em>, <em>svinstvo<\/em>, <em>mor\u00e1k<\/em>, <em>par\u00e1da<\/em>, <em>zabija\u010dka<\/em>, <em>\u0161vajnfest<\/em>, <em>\u010dervenej kr\u00e1l<\/em>. A\u00a0kone\u010dn\u011b heslo<em> hygienick\u00e1 vlo\u017eka<\/em>: <em>pe\u0161ek<\/em>, <em>n\u00e1prdek<\/em>, <em>n\u00e1prdeln\u00edk<\/em>, <em>kundof\u00e1\u010d<\/em>, <em>pi\u010dp\u00e1ska<\/em>, <em>podpi\u010dn\u00edk<\/em>.<\/p>\n<p style=\"text-align: justify;\">Jist\u011b, <em>\u0160m\u00edrbuch<\/em> je slovn\u00edkem slangu a\u00a0argotu, tud\u00ed\u017e n\u00e1s v\u00fd\u0161e uveden\u00e9 peprn\u00e9 v\u00fdrazy nejsp\u00ed\u0161 tolik nep\u0159ekvap\u00ed. I\u00a0tak ale douf\u00e1m, \u017ee se v\u00a0sou\u010dasn\u00e9 spole\u010dnosti posouv\u00e1me k\u00a0pozitivn\u011bj\u0161\u00edmu pohledu na menstruaci a\u00a0dok\u00e1\u017eeme o\u00a0n\u00ed mluvit v\u011bcn\u011b a\u00a0neutr\u00e1ln\u011b, respektive pozitivn\u011b. P\u0159ece jen mezi n\u00e1mi existuje spousta \u017een, kter\u00e9 by si p\u0159\u00e1ly m\u00edt lep\u0161\u00ed \u017eensk\u00e9 zdrav\u00ed, pop\u0159\u00edpad\u011b by si zkr\u00e1tka p\u0159\u00e1ly menstruaci v\u016fbec m\u00edt, a\u00a0mluvit p\u0159ed nimi o\u00a0<em>zara\u017eenejch st\u0159epech<\/em> nebo <em>\u0161vajnfestu<\/em> by bylo v\u00edce ne\u017e netaktn\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zn\u00e1te tetu Irmu? St\u0159edn\u00ed generace ji zn\u00e1 minim\u00e1ln\u011b kv\u016fli seri\u00e1lu Aj\u0165\u00e1ci a\u00a0\u0161est\u00e9mu d\u00edlu prvn\u00ed \u0159ady, kter\u00fd se jmenuje P\u0159ij\u00ed\u017ed\u00ed teta Irma. V\u00a0anotaci k\u00a0seri\u00e1lu se p\u00ed\u0161e: \u201ePravideln\u00e1 m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bva tety Irmy [hlavn\u00ed hrdince] Jen na n\u00e1lad\u011b nep\u0159id\u00e1 a\u00a0z\u00a0obvykl\u00e9 kli\u010fasky se stane rusovlas\u00fd d\u00e9mon.\u201c I\u00a0pokud jste toto souslov\u00ed dosud neznali, jist\u011b v\u00e1m nyn\u00ed u\u017e sv\u00edt\u00e1. O\u00a0menstruaci se &hellip; <a href=\"https:\/\/nastenka.neologismy.cz\/index.php\/2023\/03\/26\/jezdi-jeste-teta-irma\/\" class=\"more-link\">Pokra\u010dov\u00e1n\u00ed textu <span class=\"screen-reader-text\">Jezd\u00ed je\u0161t\u011b teta Irma?<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[185,83,35,184,186],"class_list":["post-929","post","type-post","status-publish","format-standard","hentry","category-aktuality","tag-argot","tag-gender","tag-slang","tag-tabu","tag-univerbizat"],"_links":{"self":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/comments?post=929"}],"version-history":[{"count":8,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/929\/revisions"}],"predecessor-version":[{"id":1010,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/posts\/929\/revisions\/1010"}],"wp:attachment":[{"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/media?parent=929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/categories?post=929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nastenka.neologismy.cz\/index.php\/wp-json\/wp\/v2\/tags?post=929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}